Jan 25, 2021
If there is one thing I talk about often, it is the importance and value of being truly authentic and in alignment with your truth. Once we connect to our authentic self and truly live in alignment with our values, principles and vision we see for ourselves, everything will begin to naturally fall into place.
Today’s conversation with my remarkable and beautiful guest Jessica Zweig will help you see a different perspective on building an authentic personal brand in today's world. When we think of a personal brand, we naturally think how we build ourselves on social media. Though a personal brand is who you are everyday, how you show up for others, how you express yourself, what you stand for, and much more. It begins from a foundation of being the real you. Today you will learn the foundation of building a thriving and empowering personal brand by simply being you. Jessica will share with you the valuable tools and principles she uses to work with her exclusive clients.
Jessica Zweig is the CEO & Founder of SimplyBe., a premier personal branding company based in Chicago. Her accomplishments have garnered her extraordinary praise, being named ‘Top Digital Marketer to Watch,’ Forbes naming her a ‘Personal Branding Expert,’ and the Chicago Tribune calling her one of the ’10 Entrepreneurs to Follow.’ Zweig began her entrepreneurial career in 2008 as co-founder of CheekyChicago.com, the city’s leading women’s lifestyle magazine for seven years strong and developed notable partnerships with over 100 national brands, including Lululemon and Coca-Cola. Then once she realized she needed to be in alignment with who and what she represented she birthed her newest company SimplyBe. Fueled by the belief that personal branding isn’t a vanity play, but an opportunity to make the world a better place, Zweig and her female led team at SimplyBe. have gained a national reputation for defining and enhancing the personal brands of corporate executives, entrepreneurs, and creatives, transforming them into recognized industry experts and thought leaders. Now Jessica welcomes her new book “Be. A No Bullshit Guide to Increasing Your Self Worth and Your Net Worth by Simply Being You. Available Feb. 16 ‘21
We Talk About:
- Taking an honest look at our own shit and the responsibility we played in it
- Personal expression of authenticity
- Connecting deeper and align with authentic self and live your truth
- How to build your personal brand
- Personal branding and business branding are the same
- Shifting how you use social media. What can I give instead of what can I get
- How to gain comfort to share on social media
- 4 Pillars to developing your personal branding
- The 4 C’s to build a personal brand
- Becoming a thought leader - essential quality to become one
For full show notes and episode resources head to https://ericalippy.com/jessica-zweig/
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